Hello Mister Beat!

At the first day after the UEFA EURO 2008, in behalf of the Westacht Agency, I want to say thanks to all of you. Thanks for your commitment and performance during the last couple of weeks, especially under those adverse weather conditions.

This European Football Cup is the third biggest sport-event in the world and therefore one of the biggest challenges in the sport-event's area. Working together made it possible to do a good job for the UEFA, customers and sponsors during the last few weeks.
Saying this I want to pass on to you the customer's positive feedback to the entire EURO Hospitality product.

Thanks and regards from Vienna,

Marie-Therese Strachwitz

Vita Cola, that is the tasty cult-refresher from Eastern Germany. It has its roots in the communist GDR of 1958. As a matter of course, the fiftieth birthday is to be celebrated appropriately. That is why Mister Beat has been involved in planning the big birthday party for over a year now. Exclusively for Vita Cola, Mister Beat has developed the Party-Incentive of the year.

Finally, it starts next Wednesday. With a huge campaign via Eastern Germany's  radio stations, Mister Beat and Vita Cola raffle 50 Vita Cola Parties including Mister Beat DJ and Mobile Disco. Here, the crucial difference to normal Consumer Promotion is Vita Cola?s close proximity to its fans.

The Party, that comes to your place

"That has never happened before! Vita Cola raffles 50 parties including a cool DJ, Mobile Disco and drinks. This prize starts a new trend. The  beverage industry often raffles a couple of beverage crates and then this prize is called 'a party package'. But with the Vita Cola Home Party we take an entire DJ party including drinks to the winner's home", explains Mister Beat UK Manager Daniel Kauss, who had the idea for this lottery. His long-time mentor, Ullrich Schweitzer, marketing director at Hassia Group, to which Vita Cola belongs, immediately was completely excited about this idea. After a few meetings Schweitzer was sure:

"The Mister Beat DJ Home Party will be the birthday present to our Vita Cola Fans!"

The winners can look forward to 50 whacked-out parties. The experienced Mister Beat Party DJs know how to arrange cool music and to put everyone into good humour! The manager of the DJ Agency reckons that the two brands complement each other: "Vita Cola is our role model when it comes to regional awareness of attitude towards life. Mister Beat has its own DJs and Mobile Discos in every region. Therefore every Vita Cola DJ embodies the brand's perfect Eastern German attitude. Our DJs will guarantee for fifty hot party nights."

Music is the language that connects people

Vita Cola, for 50 years now the irresistible thirst quencher, backs on music when it comes to communication with the younger generation. That is how the decision was made to raffle 50 parties including DJs for the big celebration. For this cooperation Mister Beat is the ideal partner. Over 200 Mister Beat DJs provide thousands of events in four countries. The create the best atmosphere and crowded dance floors. Mister Beat UK manager Daniel is happy about the growing number of popular business customers: "Due to our professionalism and experience companies from various branches appreciate our event DJs."